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Prevailing Path is

Prevailing Path Helps Marketers Navigate the
New Shopper Journey

Digital marketing is used mostly for top and bottom funnel leaving opportunities for
mid-funnel content for
active shoppers.

The Prevailing Path Model

PPath’s platform analyzes most efficient digital path to purchase

Creates mid funnel brand conversation relevance index for brand partners

Community insights yield shopper driven content that converts

Our Communities

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