Mobile phones, search, and social media have changed shopper paradigms forever…
Today shoppers have unique paths to purchase tailored to their lifestyle, and this has had a profound impact on how, when and where consumers engage with brands. Family, friends and shopper influencers now have a greater impact on brand engagement than legacy push marketing. At the same time, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity.
John and I are working together helping companies wrap their arms around the new dynamics of consumers, content, retail and connection. Old marketing was dictation… new marketing is content and communication.
We will speak, write, conduct workshops, advise/consult, brainstorm with brands and start-ups, and facilitate introductions via our extensive networks and communities. In short, we are here to help guide companies to better understand the Prevailing Path to Purchase.
Progressive career of emerging shopper marketing technology.
Creator of Walmart Elevenmoms, Founder of Collective Bias.
Brand marketing + retail marketing
Early ‘people as media’ platform builder
Social shopper marketing category creator
Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, MC/Host Brand Innovators Summits. In March 2009 started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Books: Return on Relationship, January 2013, How To Look People in the Eye Digitally, January 2015.
WANT TO LEARN MORE ABOUT SMART SHOPPER ENGAGEMENT?