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About Us

Prevailing Path :: Content to Commerce

Latest Updates

*Prevailing Path ceased operations January 2018.

**Prevailing Path learning is now powering the Path-to-Purchase insights of Photofy, Inc.

People on the Path

Our team consists of a bunch of folks that share an insatiable curiosity for shopping. We love everything about it and wake up everyday with a fascination for how technology and logistics are changing the business. We’ve created platforms and managed campaigns for many fortune 100 brands both internally and externally. Our goal is to help our partners navigate a constantly changing communication world and deliver marketplace leading reach, share of voice and conversion.

Our Mission

We give brands and retailers the ability to measure digital shopping pathways for active mid-funnel shoppers and create media that helps them connect and optimize along the way.

John Andrews

John Andrews

Co-Founder & CEO

Progressive career of emerging shopper marketing technology.
Creator of Walmart Elevenmoms, Founder of Collective Bias.
Brand marketing + retail marketing
Early ‘people as media’ platform builder
Social shopper marketing category creator

Ted Rubin

Ted Rubin


Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, MC/Host Brand Innovators Summits. In March 2009 started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Books: Return on Relationship, January 2013,
How To Look People in the Eye Digitally, January 2015.