Prevailing Path is a shopper media company | not an agency | not an influencer platform ; Prevailing Path Helps Marketers Navigate the New Shopper Journey Digital marketing is used mostly for top and bottom funnel leaving opportunities for mid-funnel content for active shoppers. The Prevailing Path Model PPath’s platform analyzes most efficient digital path to purchase Creates mid funnel brand conversation relevance index for brand partners Community insights yield shopper driven content that converts Our Communities Want to Learn More About Smart Shopper Engagement? Name Email Address Message Your Company Your Title Your Phone Number Your Message 11 + 9 = Submit