Prevailing Path is ; Prevailing Path Helps Marketers Navigate the New Shopper Journey Digital marketing is used mostly for top and bottom funnel leaving opportunities for mid-funnel content for active shoppers. The Prevailing Path Model PPath’s platform analyzes most efficient digital path to purchase Creates mid funnel brand conversation relevance index for brand partners Community insights yield shopper driven content that converts Our Communities Ted RubinApril 21, 2017 Pints, Forks & FriendsApril 21, 2017 Should Have DIYApril 21, 2017 TouchTreeApril 21, 2017 KatadhinApril 21, 2017 JauntsetApril 21, 2017 EmersonApril 21, 2017 Want to Learn More About Smart Shopper Engagement? Name Email Address Message Your Company Your Title Your Phone Number Your Message 10 + 13 = Submit