The Katadhin Company… Pathfinders. We help brands and retailers find new paths across digital terrains. As shopping transforms from an active and fixed activity to a more passive and on-demand pursuit, shopper marketing must adapt as well. The mechanics of awareness, consideration and conversion still drive the shopping process, however the consumption of information and moment of truth is now decidedly at a time and place of the consumers’ choosing.



Posted on

April 21, 2017

Submit a Comment

Your email address will not be published. Required fields are marked *