by John Andrews | Dec 7, 2022 | Blog, Direct to Consumer (DTC)
When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and loyalty. By understanding the digital touchpoints along the way, we...
by John Andrews | Jun 14, 2022 | Blog
Image Source: Flickr: Entropy David Fayram https://flic.kr/p/7HmvYQ How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover,...
by John Andrews | May 2, 2022 | Blog
Image Source: Gainbridge This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...
by Ted Rubin | Apr 10, 2022 | Blog
Originally posted at tedrubin.com Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin“I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. – Rajesh Setty Stop looking so closely...
by John Andrews | Apr 2, 2022 | Blog
Communities are at the core of great brands. Many platforms like Twitch, Discord and Reddit, Inc. are creating literally millions of sub-communities that are highly active and focused. These aren’t ‘marketing’ or ‘targeting’ opportunities...
