Communities are at the core of great brands. Many platforms like Twitch, Discord and Reddit, Inc. are creating literally millions of sub-communities that are highly active and focused. These aren’t ‘marketing’ or ‘targeting’ opportunities for brands, they are participation and learning platforms. Participation is the 5th P of marketing. Please enjoy this recap podcast with WallStreetBooyah, Emily Binder, and myself.
People like to watch real people. Trust in official news orgs and in advertising and marketing as a whole is at an all time low, with 17% of people saying they trust news on social media (Kantar Research, 2020).