by John Andrews | Jun 14, 2022 | Blog
Image Source: Flickr: Entropy David Fayram https://flic.kr/p/7HmvYQ How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover,...
by John Andrews | May 2, 2022 | Blog
Image Source: Gainbridge This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...
by Ted Rubin | Apr 10, 2022 | Blog
Originally posted at tedrubin.com Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin“I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. – Rajesh Setty Stop looking so closely...
by John Andrews | Apr 2, 2022 | Blog
Communities are at the core of great brands. Many platforms like Twitch, Discord and Reddit, Inc. are creating literally millions of sub-communities that are highly active and focused. These aren’t ‘marketing’ or ‘targeting’ opportunities...
